Terms of service

1. Who We Are

Velura is the data controller responsible for your personal information. If you have any questions about this policy or how we handle your data, you can contact us at:
Email: support@velura.com

2. Information We Collect

We may collect the following information when you use our site or place an order:

  • Contact details: name, email address, shipping/billing address, phone number
  • Order information: items purchased, order history, payment confirmation (we do not store full card details — payments are processed securely by our payment provider, e.g. Shopify Payments/Stripe)
  • Technical data: IP address, browser type, device information, pages visited, collected via cookies and analytics tools
  • Communications: any messages you send us via our contact form or email

3. How We Use Your Information

We use your personal information to:

  • Process and fulfill your orders, including shipping and customer service
  • Communicate with you about your order, including confirmations and shipping updates
  • Send marketing emails, only if you have opted in, and you can unsubscribe at any time
  • Improve our website, products, and customer experience
  • Prevent fraud and comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your data based on:

  • Contract — to fulfill orders you place with us
  • Consent — for marketing communications, which you can withdraw at any time
  • Legitimate interests — to improve our services and prevent fraud
  • Legal obligation — to comply with tax, accounting, and consumer protection laws

5. Cookies

Our website uses cookies to improve your browsing experience, remember your cart, and analyze site traffic. You can control or disable cookies through your browser settings. For more details, see our Cookie Policy [if applicable].

6. Sharing Your Information

We do not sell your personal information. We may share your data with trusted third parties who help us operate our business, including:

  • Payment processors (e.g., Shopify Payments, PayPal, Stripe)
  • Shipping and fulfillment carriers
  • Email marketing platforms (e.g., Klaviyo, Mailchimp), if you've opted in
  • Analytics providers (e.g., Google Analytics)

These third parties are only permitted to use your data to provide services to us and are required to protect it appropriately.

7. International Data Transfers

Some of our service providers may be located outside the UK. Where this is the case, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data in accordance with UK GDPR.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, including any legal, accounting, or reporting requirements.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Object to or restrict certain processing
  • Request a copy of your data in a portable format
  • Withdraw consent to marketing at any time

To exercise any of these rights, contact us at support@velura.com. If you're unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

10. Children's Privacy

Our website is not intended for children under 18, and we do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Email: support@velura.com